Erin Spear

Overview

Erin Spear is a Fractional Head of Marketing based in Rhode Island, specializing in retention marketing and problem-solving for small and medium-sized businesses. A recognized Klaviyo Champion (2024, 2025), she is dedicated to helping SMBs increase revenue while strategically improving their bottom line.

About

Erin Spear serves as a Fractional Head of Marketing, offering strategic leadership and hands-on expertise to small and medium-sized businesses (SMBs). Her core proficiency lies in retention marketing, an essential driver for sustainable growth, where she applies a problem-solving approach to optimize customer lifecycles and marketing performance. As a Klaviyo Champion in both 2024 and 2025, Erin brings a deep command of email marketing automation and customer engagement platforms. She leverages this expertise to design and implement effective strategies that not only attract new customers but crucially retain existing ones, ensuring businesses maximize their customer lifetime value. Erin's value proposition is clear: to empower SMBs to achieve significant revenue growth while simultaneously improving their profitability. She provides executive-level marketing guidance and execution without the full-time overhead, focusing on data-driven decisions that translate into measurable improvements for the bottom line.

Industry Experience

Specialties